HOW TO GET CLIENTS IN THE DOOR
Becoming TPI Certified is a strategic investment in your future - you’re now better prepared to coach, train or treat golfers. But how do you generate a substantial financial return with these new skills? How do you simply get new clients in the door? This course by our friends at FitGolf answers that fundamental question.
The curriculum outlined in this course lays out a path to effectively communicate with your target demographic of golfers. You will then learn how to establish and implement marketing activities that put you in front of those golfers and the communication skills you will need to CONVERT that target demographic into paying clients.
This 4.5 hour online video course will teach you best practices to help bring in golfers as new clients and provide in-depth access to some of the industry’s best kept secrets, such as:
- What demographics generate the best revenue and how to approach these markets
- How to get people familiar with you and your brand
- How to build Referring Partnerships that send golfers to you
- The best marketing activities that generate new prospects or clients
- How to get new clients in an off-season or a “slow” time
- The characteristics of a Successful Golf Fitness business, compared to an Unsuccessful Golf fitness business
At the end of this course, you will know exactly what to DO, what to SAY, and WHEN to say it, while connecting with the two most important people groups you will come in contact with: The “Golfers,” who are the people you are selling your services to with the goal of making them your clients, and the “Partners”, or “Referring Partners”, who are the people or businesses that will give you access to golfers.
WHAT PEOPLE ARE SAYING
COURSE OVERVIEW
The techniques and strategies taught in this course have been time-tested and proven to work at some of the most successful Golf Fitness facilities in the world. The concepts build upon each other chapter by chapter and downloadable worksheets are given to allow you the time to reflect upon the material and apply it to your unique situation. The intuitive layout of the course makes it easy to go back again and again ensuring the detail of each chapter or associated worksheet is mastered.
Identifying Market Demographics
The course begins by discussing how to identify good target markets and establishing a baseline for how to approach these markets. After that, you’ll learn how to get people familiar with you and your brand and the basic set of rules that prepare you for tackling the market.
Basic Golf Fitness Business Rules
Learn the basic set of rules that prepare you for tackling your target market, the importance of the Referral Market, and how you can capitalize on your referring partners to help you with the heavy lifting.
Mapping out Your Cultivation Strategy
Learn how to establish a game plan for cultivating referral relationships to be long-term new-client generators, one of the biggest keys to your success.
Website and Social Media Presence
Is your online presence doing what it needs to? Learn how to present yourself via your website, social media, as well as the essential email concepts required for success.
What to Do, What to Say… and When
Don’t get caught off guard while in front of a potential client or partner and lose the opportunity you’ve worked so hard for. Scripts have proven to be an invaluable tool to improve your conversion rate. Know what to do and say when talking with a prospect across a variety of different scenarios.
Get New Clients in the Door!
The course concludes by revisiting some of your earlier activities with a new perspective, and how to set in motion your plan to get clients in the door.